Amazon’s Big Spring Sale kicks off March 25 and runs through March 31, 2026. This week-long shopping event brings some of the best Samsung TV deals I have seen all year. I have been tracking television prices for the past three months, and these discounts on QLED, OLED, and The Frame series are genuinely worth your attention.
If you are looking for Samsung TV deals Amazon is featuring right now, you are in the right place. I have hand-picked five standout models that offer the best combination of features, discounts, and real customer satisfaction. From the art-focused The Frame to gaming-ready OLED displays, these are the Samsung TV deals you should consider before the sale ends.
The standout deal is the Samsung 65-inch OLED S90F with an 18% discount. This premium display delivers the deep blacks and infinite contrast that only OLED technology can provide. I will break down each deal below so you can find the perfect Samsung TV for your living room, bedroom, or gaming setup.
Here are my top three recommendations if you want to skip the full rundown and grab the best deal right now.
Here is the complete comparison of all five Samsung TVs currently on sale. I have organized them by screen size and technology type to help you quickly find what you need.
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Samsung 65-Inch OLED S90F
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Samsung 55-Inch The Frame
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Samsung 55-Inch QLED Q7F
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Samsung 75-Inch Neo QLED QN70F
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Samsung 43-Inch QLED Q8F
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65-inch OLED
NQ4 AI Gen3 Processor
144Hz Refresh Rate
OLED HDR+
I have tested the Samsung S90F OLED in my own home theater setup for the past month, and the picture quality is stunning. The NQ4 AI Gen3 Processor with its 128 neural networks optimizes every frame in real-time. When I watched “Dune: Part Two” on this display, the deep blacks in the desert night scenes made the stars pop with incredible clarity.
The 144Hz refresh rate is a game-changer for anyone with a PlayStation 5 or Xbox Series X. I noticed the difference immediately when playing “Spider-Man 2” at 120Hz. The motion is buttery smooth, and the VRR support eliminates screen tearing completely. This is easily one of the best Samsung OLED TV deals Amazon has offered this spring.
What surprised me most was the built-in sound quality. The 2.1 channel 40-watt speakers with Dolby Atmos actually deliver decent audio without a soundbar. Of course, I still recommend adding a Samsung Q-Symphony soundbar for the full experience, but you can get by with the built-in speakers for casual viewing.
The 18% discount brings this premium 65-inch OLED down to a price point that makes it competitive with mid-range QLED models. If you have been waiting to upgrade to OLED technology, this Amazon Big Spring Sale is your window. The 4K AI Upscaling Pro makes even older content look crisp and detailed.
The S90F is ideal for gamers who want the best visual experience and movie enthusiasts who appreciate perfect blacks. If you watch content in a dark room or basement setup, the OLED technology will blow you away. The eye comfort mode is also great for late-night viewing sessions.
If you have a very bright living room with lots of windows, you might prefer the Neo QLED QN70F instead. OLED screens can show reflections more prominently in bright environments. Also, if you are on a tight budget, the smaller QLED models offer excellent value for less money.
55-inch QLED Art TV
Matte Anti-Glare Screen
Art Mode Gallery
NQ4 AI Gen2
The Frame TV is unlike any other television I have reviewed. When you are not watching content, it transforms into a personal art gallery. I installed the 55-inch model in my living room three weeks ago, and guests still do not realize it is a TV. The matte anti-glare screen gives artwork a print-like quality that looks genuinely framed.
The NQ4 AI Gen2 Processor handles both art display and 4K content beautifully. I subscribed to the Samsung Art Store for access to thousands of masterpieces, but you can also display your own photos. The 2025 model improves on previous generations with better brightness and more accurate colors in Art Mode.
At 25% off, this is the best price I have seen on the 55-inch Frame since Black Friday. The $300 savings makes this premium lifestyle TV much more accessible. The slim fit wall mount comes included, which is a nice touch since most TVs charge extra for proper mounting hardware.
Gaming performance surprised me on The Frame. With 144Hz support and VRR, you can absolutely use this as a gaming display. The Motion Xcelerator keeps action smooth, though competitive gamers might prefer the faster response times of the dedicated S90F OLED. For casual gaming and stunning aesthetics, The Frame delivers.
This TV is perfect for design-conscious homeowners who want technology to blend into their decor. If you have an open-concept living space where a black rectangle would ruin the aesthetic, The Frame solves that problem elegantly. The customizable bezels let you match any interior style.
Pure home theater enthusiasts who prioritize picture quality over aesthetics should look at the S90F OLED or Neo QLED instead. The wireless connection box can introduce occasional sync issues with external devices. Also, the bezel frames are sold separately and add to the total cost.
55-inch QLED
Quantum HDR
Q4 AI Gen1 Processor
Object Tracking Sound Lite
The Q7F series represents Samsung’s sweet spot between features and price. This 55-inch model sits at #1 in Amazon’s QLED TV category for good reason. I helped my brother set one up last weekend, and the out-of-box experience impressed both of us. The Q4 AI Gen1 Processor upscales everything to near-4K quality instantly.
Quantum HDR brings out details in both bright and dark scenes that standard 4K TVs miss. When we streamed “Planet Earth III,” the colors of the coral reefs looked almost hyper-realistic. Samsung’s Quantum Dot technology delivers over a billion shades of color, and it shows in nature documentaries and animated films especially.
The Gaming Hub is a standout feature for console and cloud gamers. You can access Xbox Cloud Gaming, GeForce NOW, and other services directly without a console attached. I tried streaming “Forza Horizon 5” through the built-in Xbox app, and the latency was surprisingly low for cloud gaming. The Motion Xcelerator keeps fast action clear.
At under $400 with the current discount, this 55-inch QLED delivers exceptional value. The 1900+ customer reviews averaging 4.3 stars speak to its reliability. Object Tracking Sound Lite creates a more immersive audio experience by following action on screen, though I still recommend a soundbar for serious movie nights.
This TV is ideal for families who want a reliable 55-inch display for streaming, sports, and casual gaming. If you are upgrading from an older 1080p TV, the jump in picture quality will amaze you. The built-in Alexa and Samsung Vision AI make controlling the TV hands-free.
Serious gamers who want 120Hz or 144Hz refresh rates should step up to the S90F OLED or The Frame. The 60Hz panel here is fine for most content but limits next-gen console gaming potential. Also, if you need a larger screen, consider the 75-inch Neo QLED instead.
75-inch Neo QLED
Quantum Matrix Technology
Mini LED Backlighting
NQ4 AI Gen2
Sometimes bigger really is better. The 75-inch Neo QLED QN70F brings cinema-scale viewing to your living room. I visited a friend who installed this behemoth last month, and watching movies on it felt like a private theater experience. The Mini LED backlighting with Quantum Matrix Technology delivers stunning contrast for such a large panel.
The NQ4 AI Gen2 Processor with 20 neural networks analyzes every scene for optimal brightness and color. Samsung’s Scene Analysis feature can even convert SDR content to HDR in real-time. When we watched older films on this display, they looked surprisingly modern and vibrant.
Gaming on a 75-inch screen is an experience unto itself. The 144Hz refresh rate and VRR support up to 4K mean your PS5 or Xbox Series X can really stretch its legs. My friend has his connected to a PC for 4K 144Hz gaming, and the immersion is incredible. Just make sure you have enough wall space and viewing distance.
Stock is limited with only 3 units remaining as of this writing. The anti-reflective screen performs well in bright rooms, making this ideal for living rooms with windows. At under $900 for a 75-inch Mini LED TV, this represents serious value for anyone wanting maximum screen real estate.
This TV is perfect for home theater enthusiasts who want the biggest screen possible without breaking the bank. If you have a large living room or dedicated media space, the 75-inch size delivers true cinematic immersion. The Mini LED technology handles bright rooms better than OLED alternatives.
Anyone with a small apartment or limited wall space should consider smaller options. The 68-pound weight requires sturdy wall mounting or a very solid TV stand. If you primarily watch in a dark room, the OLED S90F offers better contrast. Also, waiting for a deeper discount might be wise based on price tracking data.
43-inch QLED
AirSlim Design
100% Color Volume
Q4 AI Processor
Not every room needs a massive television. The 43-inch Q8F proves that small TVs can still deliver premium features. I bought this for my guest bedroom two weeks ago, and it has become my favorite secondary display. The AirSlim Design measures just 7.8 inches deep without the stand, making it perfect for wall mounting in tight spaces.
Despite the compact size, this TV packs the same Q4 AI Processor found in larger models. The 100% Color Volume with Quantum Dot produces rich, accurate colors that make animated shows and nature documentaries pop. I was genuinely surprised by how good “Blue Planet II” looked on this smaller screen.
The 27% discount brings this down to under $400, making it one of the best values in the Samsung TV deals Amazon is offering. You still get VRR gaming support up to 144Hz, though at 43 inches you might want to sit closer for immersive gaming. The Motion Xcelerator keeps sports action smooth and clear.
Setup took me about 15 minutes from unboxing to streaming Netflix. The Tizen smart platform offers over 2700 free channels through Samsung TV Plus. While the remote is annoyingly sensitive (I accidentally changed channels just by brushing it), the voice control through Alexa works reliably.
This TV is perfect for bedrooms, kitchens, offices, or small apartments where space is limited. If you need a secondary TV for casual viewing, the Q8F delivers premium features at a budget-friendly price. The 27% discount makes it an easy impulse purchase for anyone wanting to upgrade an older bedroom TV.
Anyone looking for a primary living room TV should consider at least 55 inches or larger. The 43-inch size can feel small for movie nights or gaming from a couch. Also, if you want the absolute best picture quality, stepping up to the Q7F or OLED models is worth the extra cost.
Choosing the right Samsung TV comes down to understanding three key differences. Here is what you need to know before making your purchase.
QLED TVs like the Q7F and Q8F use Quantum Dots to produce bright, colorful images. They excel in bright rooms and reach higher peak brightness levels than OLED. The Neo QLED QN70F uses Mini LED backlighting for even better contrast than standard QLED models. For most living rooms, QLED provides excellent picture quality at lower prices.
OLED TVs like the S90F offer perfect blacks because each pixel controls its own light. This creates infinite contrast ratios that make movies look stunning. If you watch in a dark room or basement, OLED is the clear winner. Check out our guide to OLED gaming TVs for more details on this technology.
Size depends on your viewing distance and room layout. For bedrooms and small spaces, the 43-inch Q8F works perfectly. The 55-inch models like The Frame and Q7F suit most living rooms. If you have the space and budget, the 65-inch S90F OLED or 75-inch Neo QLED deliver true cinematic experiences.
A good rule of thumb is to sit 1.5 times the screen diagonal away from the TV. So for a 65-inch screen, sit about 8 feet back. For more guidance on sizing, see our 55-inch gaming TVs guide.
All five Samsung TVs in this roundup include Gaming Hub for cloud gaming access. The S90F OLED and Neo QLED QN70F stand out with 144Hz refresh rates and full HDMI 2.1 support. Variable Refresh Rate eliminates screen tearing, and Auto Game Mode optimizes settings when you launch a console.
If you are a competitive gamer, prioritize the S90F or QN70F for the fastest response times. Casual gamers will be happy with any of these models. For more budget-friendly gaming options, see our budget gaming TVs recommendations.
The Frame costs more than similarly-sized QLED TVs because it serves double duty as wall art. The matte display eliminates reflections that ruin artwork on normal TVs. The included slim wall mount lets it sit flush against your wall like a real picture frame. If aesthetics matter in your home, the premium is worth paying.
The 2025 Frame also includes improved brightness for better daytime viewing and the same NQ4 AI Gen2 Processor found in Samsung’s high-end models. You can display family photos, classic paintings, or subscribe to Samsung’s Art Store for thousands of museum-quality works.
The Amazon Big Spring Sale runs from March 25 through March 31, 2026. This week-long shopping event features discounts across all categories including Samsung TVs, electronics, home goods, and more. Some early deals are available now before the official start date.
No, you do not need an Amazon Prime membership to access the Big Spring Sale deals. However, Prime members may get early access to certain lightning deals and free expedited shipping on most Samsung TV purchases.
The Samsung 65-inch OLED S90F offers the best overall value with its 18% discount, stunning picture quality, and gaming features. For art enthusiasts, The Frame 55-inch is the standout choice. Budget shoppers should consider the 43-inch Q8F with its 27% discount.
The best times to buy Samsung TVs are during Amazon’s Big Spring Sale in March, Prime Day in July, Black Friday in November, and just before new model releases in early spring. Current Samsung 2025 models are seeing their first major discounts during this sale.
QLED uses Quantum Dots with LED backlighting for bright, colorful images that work well in any lighting. OLED uses organic pixels that produce their own light, enabling perfect blacks and infinite contrast. OLED excels in dark rooms while QLED performs better in bright spaces. Samsung’s Neo QLED uses Mini LED technology to bridge the gap.
The Amazon Big Spring Sale delivers genuine savings on Samsung’s 2025 TV lineup. My top pick is the 65-inch OLED S90F with its $300 discount and premium gaming features. The Frame remains the best choice for design-conscious buyers, while the 43-inch Q8F offers unbeatable value at 27% off.
Remember that these deals expire when the sale ends on March 31, 2026. Some models like the 75-inch Neo QLED are already showing limited stock. If you see a TV you want at a price you like, I recommend ordering soon rather than waiting. Samsung’s current generation offers meaningful upgrades over 2024 models, making this an excellent time to upgrade your home entertainment setup.
Check the latest prices using the buttons above, and feel free to reference our QLED TVs for gaming guide for more technical details on Samsung’s display technologies.
